Your marketing growth is stalled because your work isn't predictably generating revenue

At Powered by Search, we've helped hundreds of B2B SaaS marketers predictably grow their results. In this course, we'll show you the most important takeaways of our internal playbooks that have made this possible.

  • Learn the exact process we've used at Powered by Search to generate millions of dollars of revenue for our B2B SaaS clients

  • Find out how to apply it to your own marketing program with hands on assignments based on real client examples

  • Self-paced course with active async evaluation

Course Curriculum

    1. 1.1 Welcome!

      FREE PREVIEW

    2. 1.2 Why Most B2B SaaS Messaging Fails to Get Results

      FREE PREVIEW

    3. 1.3 How Pain Point Messaging Impacts the B2B SaaS Buyer Journey

    4. 1.4 The Cost of Getting It Wrong

    5. 1.5 What You Should Do Now

    1. 2.1 Section Overview

    2. 2.2 How to Shift Your Thinking to Pain Point Messaging

    3. 2.3 How to Define Emotional Triggers with the ‘4 Forces’ Model

    4. 2.4 How to Identify Your Best Customers

    5. 2.5 How to Extract Pain Points from Sales Assets

    6. 2.6 Extract Capterra & G2 Reviews to Level Up Your External Research

    7. 2.7 What You Should Do Now

    1. 3.1 Section Overview

    2. 3.2 SEO Keyword Research Strategy - Pain Point Search Intent

    3. 3.3: Engaging Right-Fit SEO Traffic On B2B SaaS Product/Feature Pages

    4. 3.4 Driving SEO Leads with Intent-Based Content Marketing Strategy

    5. 3.5 What You Should Do Now

    1. 4.1 Section Overview

    2. 4.2 Pain Point Messaging for Paid Social Advertising

    3. 4.3 Pain Point Messaging for Paid Search Advertising

    4. 4.4 Guiding PPC Traffic to Conversion on Dedicated Landing Pages

    5. 4.5 What You Should Do Now

    1. 5.1 Your Assignment

    2. 5.2 Submit Your Assignment

About this course

  • $499.00
  • 24 lessons

Change your B2B SaaS marketing performance forever